CONNECT | THE CREATIVE TECHNOLOGY NEWSLETTER | AUGUST 2026
Delivering the World's Biggest Productions
Around the globe, the world’s biggest live events rely on experienced teams, trusted partnerships, and meticulous preparation. In this issue, we go behind the scenes of some of the season’s most demanding productions to see how Creative Technology helps make them possible.
Global Moments
Stories from the world's biggest stages.
US
Behind the Scenes at Google Cloud NEXT
When Google introduced the Agentic Era, the keynote had to match the ambition. See how CT helped bring one of the year's largest keynote events to life.
The President's Cup Final demanded flawless execution on one of sport's biggest stages. See how CT's team helped deliver a seamless experience for fans in the stadium and audiences watching around the world.
With 95,000 fans in the arena and hundreds of millions watching around the world, Eurovision leaves no room for error. Go behind the scenes of one of television's most technically demanding live productions and discover how CT transformed the stage in just 42 seconds between performances.
Live experiences that move audiences around the world.
Europe
Inside Festival Season
From Glastonbury and Coachella to Flow Festival and Reading & Leeds, festival season pushes every production team to its limits. Explore how CT helps deliver some of the world's biggest live events with the people, planning, and expertise audiences never see.
Nearly 90,000 fans gathered for two sold-out days of music at Electric Avenue 2026. See how CT's team helped bring one of New Zealand's biggest festivals to life for artists, organizers, and fans alike.
Beijing hosted the world's largest automotive exhibition while CT played a key role in bringing two of the automotive industry’s most recognizable brands to life at Auto China 2026.
Learn how CT provides the technology, production expertise and operational support for some of the world’s leading sporting events. We help rights holders, federations, organizers, broadcasters and brands create seamless experiences for athletes, spectators, partners and audiences around the world.
Ideas, technologies and partnerships shaping what's next.
US
Award-winning Sports Broadcasting
Amazon MGM Studios set out to build a sports studio unlike anything on television. See how CT helped bring its Emmy-winning NBA on Prime Video facility to life and contributed to one of the industry's most innovative broadcast environments.
Make It In The Emirates is helping shape the future of manufacturing and innovation in the UAE. Read about how CT partnered with organizers to deliver an event experience worthy of one of the region's most ambitious gatherings.
Every issue, we ask colleagues from around the world one question.
QUESTION
If you could attend any sporting event in the world, what would you choose and why?
Vivian Umpierrez, Sales Executive · CT US
"I'd absolutely choose a World Cup Final. I'm Ecuadorian by birth, American by choice, and Brazilian by spiritual adoption. At this point, soccer isn't just in my blood, it's practically my language. Putting me in a stadium for the World Cup Final would be an ultimate dream."
Dom Hill, Head of Project Management · CT UK
"The Masters would be the sporting event I'd most like to attend; it’s always been at the top of my list. It's the biggest event in the golf calendar, and I've heard the sandwiches are pretty special too."
Carlos Aguilar, Head of Video · CT MIDDLE EAST
"The Super Bowl or the FIFA World Cup Final. They are the major broadcast shows on the planet. The Super Bowl is not only a sporting event, it is a major technical production delivered on the highest standard."
Video Spotlight
Behind the Scenes
CT delivered the complete audio, video, projection, lighting, show control and networking infrastructure for the President's Cup 2026 Final in Abu Dhabi. Here's a quick backstage look at how it all came together.
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